Basic Principles

Optimization, Accessibility,
and Usability

A well-planned website is easy to use and intuitive for the user.

These basic principles of usability will enhance the users experience on your website:

Keep it Brief: Use keywords in your content and condense information.

Avoid 'Busy' Pages: Effective web design requires 60% white space.

Plan the User Experience: Allow users to interact and make choices.

Avoid Long Pages: Keep pages short enough that the main content fits
on the screen without scrolling.

Plan a Logical Navigation:
Organize material clearly
and allow the user to
click on selections to
bring material to
them.